A Guide to What Makes a Successful Fashion Campaign Fashion campaigns serve as a bridge between a brand, a purchase and its target audience. These fashion campaigns and content are not just about showcasing the latest seasonal fashion collections; they’re about telling a story, creating an emotional connection, a bond, and ultimately driving action —…
Unlocking the Power of Video Live Streaming Video live streaming has emerged as a pivotal communication tool, especially in the wake of the COVID-19 pandemic. Unlike traditional TV, live streaming platforms such as YouTube and Facebook offer a dynamic and interactive experience, allowing real-time engagement through comments, questions, tips and more. Almost 30% of internet…
Experiential Brand Activation Content Brand activations are a dynamic form of marketing, where businesses create engaging, interactive experiences to promote their brand, products, or services. These activations are often tied to launches, public relations, or awareness campaigns, and are designed to leave a lasting impression on the target audience. Take a look at these statistics:…
Event Video Production and Photography Best Practise When you’re looking to reach, engage and build relationships with people and stakeholders, events are a large investment that play a major role. For businesses, hosting events can increase the likelihood of consumers making a purchase by up to 91%, accelerating growth. 74% of customers say they have…
Fintech Australia – Banking Reverse Pitch In partnership with 1835i, ANZ, Westpac, and Investment NSW, the ‘Banking Reverse Pitch’ initiative is a platform for local and global companies including fintechs and emerging techs including regtech, greentechs etc. to support the Australian banking and finance sector. In this first edition, ANZ and Westpac will present their…
Good 360 Australia, Optus ‘Donate Your Data’ feature video. We were super honoured to be asked to help create some video marketing collateral for Good360 who have partnered with Optus to offer their ‘Donate Your Data’ program to the community. We helped their senior marketing team and CEO craft some scripts, mood boards, treatment, storyboards,…
The Intersekt Festival 2023, The Grand Hyatt, Melbourne, VIC. The 2023 program brought together 1000+ leading international and national speakers, with roundtables, workshops, satellite events and extensive networking opportunities with multiple social functions. Hosted by FinTech Australia and supported by the Victorian Government, Intersekt 2023 is the fintech conference that everyone values, with opportunities to…
The Finnies Awards 2023, The Form, Melbourne, VIC. What an amazing event, our six (6) stong event team had the pleasure to work with the Fintech Australia team to plan, document, produce, edit & deliver a range of event coverage materials from event photography (+570 photos delivered) through to video highlights & a variety of…
Insurtech Australia – ITC Las Vegas Delegation Insuretech Australia was sending a delegation of nine (9) of it’s members to Las Vegas for ITC Vegas, the world’s largest gathering of insurance innovation attended by 9,000+ insurers, reinsurers, brokers, investors, solutions providers and innovators. The brief was to create some marketing collateral (photos and video) including…
The Big Debate: Should Australia be cashless? It was amazing to win the commission to ideate, produce, film & edit the feature video for the AusPayNet 2023 Summit – Big Debate on the topic ‘Should Australia be cashless?’. With tight timelines we created a concept for approval including film permits, onlocation filming, editing & graphics for…
