- ClientAustralian Payments Network
- DateFebruary 2, 2016
- SkillsEvents
Australian Paralympic Committee
It was such a pleasure to recently work with the Australia Paralympic Team & Channel 7 on the 7Parathon. The first live TV event of it’s type designed to help raised much needed funds to get our Paralympic Team to Rio de Janeiro for the 2016 Olympics. The event raised over $1,700,000 dollars, an amazing effort from sponsors & the public.
It was a live to air extravaganza with top TV, sporting & celebrity talent lending a hand from Steve Waugh, to current Australian Cricket Captain Micheal Clark, to Guy Sebastian, the Weekend Sunrise team & supported by the likes of Toyota, Cadbury, Woolworths, Allianz & more.
The brief was to cover the full event on Saturday morning & do a rush edit ready for publishing Monday morning including a native Facebook edit, Instagram cut & YouTube version – which we delivered to a very happy client.
The native Facebook video has had +13,000 views organic, 128 shares & received more than +600 likes for strong engagement for all stakeholders so far.
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We look forward to making your next brief a success!
01.
Pre-production
Working with the Australian Paralympic Committee and Channel 7 on the 7Parathon was an exciting challenge from the outset. Our team collaborated closely to plan coverage for this high-stakes, live-to-air fundraising broadcast, ensuring we captured every crucial moment across multiple formats and channels.
- Creative Direction
- Client & Stakeholder Collaboration
- Multi-Platform Content Planning
02.
Solution
The 7Parathon was broadcast live with an incredible roster of Australian icons, including Steve Waugh, Michael Clarke, and Guy Sebastian, all rallying behind the cause. Our team was on-site capturing the energy of the morning in real time, ensuring nothing was missed and everything was captured with clarity and heart.
We executed a seamless live production shoot and began editing immediately, with content tailored to platform-specific needs. Our team managed the complete post-production process—from event coverage to rush edits—ensuring timely delivery and alignment with sponsor and stakeholder expectations.
03.
The Result
The campaign was a massive success, raising over $1.7 million for the Australian Paralympic Team. Our content delivery played a key role in capturing and amplifying the moment—across social media and broadcast alike.
The Facebook edit alone achieved 13,000+ organic views, over 600 likes, and 128 shares—an outstanding result for visibility and engagement across the board.
- Rapid Turnaround Editing
- Social Media Optimization
- Brand-Integrated Storytelling