- Clientbitcoin.com.au
- DateMarch 2024
- SkillCampaign
bitcoin.com.au Couldn’t Be Easier Campaign
Bake was briefed to help develop some campaign material that show that it ‘couldn’t be easier’ to buy bitcoin with bitcoin.com.au.
Bake worked with the clients digital marketing team to work up some concepts, storyboards and animatics of the creative concepts for a range of brand and Sydney Swans activation concepts.
Once approved, the Bake team then built out the range of add units in a range of media sizes from 9:16, 16:9 through to 4:5 formats using a range of post production editing, After Effects animation, audio and color grading.
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01.
Pre-production
Bake partnered with the bitcoin.com.au digital marketing team to develop a creative campaign that showcased how easy it is to buy bitcoin. We collaborated on initial concept development, creating storyboards and animatics to visualise campaign ideas — including a Sydney Swans co-branded activation. The focus was on clarity, accessibility, and playful storytelling.
- Campaign Concepting and Creative Ideation
- Storyboards and Animatic Production
- Cross-Platform Messaging Strategy
02.
Solution
Once concepts were approved, Bake built out a full suite of ad units in multiple formats — including 9:16, 16:9, and 4:5 ratios — ready for social, digital, and mobile channels. Our team handled all aspects of post-production, from motion graphics and After Effects animation to voiceover syncing, audio sweetening, and colour grading. The end result was a cohesive, sharp campaign built for scale.
03.
The Result
The final campaign assets were deployed across multiple channels, delivering clear, creative messaging that reinforced bitcoin.com.au’s ease of use. With a variety of dynamic ad units ready to plug into paid media, the campaign was both versatile and highly polished.
- Multi-Ratio Campaign Asset Production
- After Effects Animation and Audio Post
- Brand and Partnership Content Integration