- ClientBKT Tires
- DateOctober 2019
- SkillsCampaign
BKT Tires
Thanks to the team over at Havas SE we got to help them with a promotional edit for their client BKT Tires cricket sponsorship announcement & partnership with the Big Bash League (via Cricket Australia).
We helped develop storyboards for approval by the client through the Havas SE Italian office, with the client being based in Mumbai (an international brief) – the storyboards were then turned into a promotional edit, with voice over to feature at the press announcement event, in stadium at the Sydney Cricket Ground, on Facebook, Instagram & YouTube.
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01.
Pre-production
We were engaged by Havas SE to support their client, BKT Tires, on a high-profile campaign launch celebrating their sponsorship of the Big Bash League via Cricket Australia. As an internationally coordinated brief—with Havas’ team in Italy and the client based in Mumbai—our team provided creative development and production support across time zones.
The goal: deliver a polished, story-driven promotional edit to debut at the Sydney Cricket Ground press event and across social and digital platforms.
- Storyboard Development & Client Approval Process (Intl.)
- Multi-Time Zone Stakeholder Collaboration
- Creative Development for Event, Social & In-Stadium Use
02.
Solution
We developed a full storyboard, aligned with the brand’s messaging and visual identity, and produced a promo video complete with professional voiceover. Designed for broad reach, the video was tailored for multiple formats and placements—featured live at the SCG event, in-stadium screens, and shared on platforms like Facebook, Instagram, and YouTube.
Every asset was built with energy, clarity, and global consistency to match BKT Tires’ brand presence and Cricket Australia’s event prestige.
03.
The Result
The campaign video helped mark BKT Tires’ major sponsorship milestone in an exciting, visually dynamic way—delivering on global expectations and driving strong visibility across digital, live, and press touchpoints.
From Mumbai to Melbourne, this collaboration knocked it out of the park—on and off the field.
- Press Event Video Production (with VO & Branding)
- Optimised Content for Social, Stadium & Web
- Campaign Storytelling for Global Launch Moments