- ClientFintech Australia
- DateAugust 2024
- SkillEvents
CDR Summit 2024
The CDR Summit is diving into the value and full potential of consumer data rights, offering insights, discussions, and innovative solutions.
Bake built a senior, small team to capture all of the highlights of the event over a 1/2 (half) day on location filming, to best fit with the clients smaller event budget.
Working with the clients team to nail the timings and not miss a beat of the action packed agenda. Bake captured a range of stills photography (including same day highlights) and video interviews, which were turned into engaging marketing collateral for the client to share with their sponsors and across all of their marketing channels.
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01.
Pre-production
Bake partnered with the CDR Summit team to design a tight, efficient content plan that would maximise output from a half-day shoot. Working closely with event organisers, we locked in the schedule to ensure seamless coverage of key moments — including speaker highlights, crowd energy, and media interviews — all within the scope of a modest budget.
- Tight Agenda Mapping and Shoot Planning
- Small Crew Resourcing for High Impact
- Interview and Stills Coordination
02.
Solution
Our senior two-person crew delivered on-the-ground coverage including event photography, speaker moments, and quick-turnaround interviews. Same-day photo selects were prepared for immediate use on social media, while interviews were captured in a clean, branded format for easy post-production. Every shot was planned with the client’s marketing needs in mind, ensuring both promotional value and sponsor satisfaction.
03.
The Result
The CDR Summit team received a suite of high-quality marketing content — including speaker portraits, action photography, and branded interview videos. The material was shared across channels and with sponsors, elevating the event’s impact well beyond the day itself — all delivered within a single, efficient shoot window.
- Half-Day Event Coverage
- Same-Day Photography Highlights
- Interview Content for Multi-Channel Marketing