- ClientIndependent Reserve
- DateApril 2024
- SkillsCampaign
Independent Reserve Brand Refresh 2024
Bake was invited to work with the Independent Reserve brand team to work up a range of brand concepts with which to be used across paid media and organic branding activities.
Twelve (12) different concepts were built out from the clients existing scripts and supplied voice over into a range of media units from short form social videos to longer form brand feature videos.
The media featured in a range of paid add placements receiving millions of views and driving traffic to the clients sign up landing pages.
Click here view more of our campaign portfolio here. We look forward to help making your next brief a success!
01.
Pre-production
Bake was brought in by the Independent Reserve brand team to explore fresh creative directions for their 2024 brand refresh. Working from existing scripts and supplied voiceovers, we helped develop and visualise twelve (12) unique campaign concepts tailored for both organic and paid media channels. The goal: create flexible, on-brand content to support sign-ups and drive recognition.
- Campaign Conceptualisation and Art Direction
- Script-to-Visual Creative Development
- Channel-Specific Content Planning
02.
Solution
Each concept was brought to life through tailored video treatments ranging from short-form, fast-paced social edits to longer-form branded storytelling. We handled all post-production editing, motion design, audio syncing, and final delivery — ensuring content met both digital ad specs and platform best practices. From 9:16 mobile formats to widescreen brand films, every piece was optimised for its intended placement.
03.
The Result
The campaign went live across paid ad placements and organic channels, generating millions of views and strong engagement. The refreshed creative successfully drove traffic to Independent Reserve’s sign-up landing pages, supported brand consistency, and delivered measurable performance across platforms.
- 12x Video Concepts Produced
- Multi-Format Content for Paid + Organic Media
- High-Engagement Ad Units Driving Sign-Ups