- ClientMap My Plan
- DateMarch 24, 2021
- SkillsAnimation
Map My Plan ‘Award winning financial wellbeing’
It was great to work closelt with the Map My Plan senior leadership team in developing a new look and feel for their B2C explainer video.
Working closely with them to craft the script, create storyboards / key art, develop the illustrations, select the right voice talent, animate in 2D and edit through to sound design and music licensing. The results are an informative, entertaining piece of communications collateral that will help drive their B2C sales prospecting.
If you need help with your 2D animations read how to unlock the power of 2D animation or get in touch today.
01.
Pre-production
Bake partnered with the Map My Plan senior leadership team to reimagine their B2C explainer video with a fresh, engaging approach. We began by crafting a new script that clarified their financial wellbeing offering, followed by storyboards, visual references, and voiceover casting. Every element was designed to match their brand tone and support direct-to-consumer outreach.
- Scriptwriting and Messaging Development
- Storyboarding and Key Art Creation
- VO Talent Sourcing and Direction
02.
Solution
The animation was brought to life using custom 2D illustrations and fluid transitions that made complex financial ideas simple and digestible. Bake handled all production stages in-house — from illustration, animation, and editing to final sound design and licensed music selection. The finished piece was polished, informative, and built for impact across digital platforms.
03.
The Result
The final explainer video is now a core part of Map My Plan’s B2C marketing toolkit — helping prospects understand their value proposition quickly and clearly. It’s engaging, brand-aligned, and supports lead generation across multiple channels.
- Custom 2D Animation and Illustration
- End-to-End Explainer Video Production
- Sound Design and Licensed Music Integration