- ClientMcCarrolls Automotive Group
- DateMay 12, 2018
- SkillsCampaign
McCarrolls Automotive Group
We worked with the McCarrolls Automotive Group over 18+ month period creating / delivering a range of 200+ photographs, 360 VR & 35+ video marketing / content pieces for a range of the groups prestige car dealerships from new vehicles to pre-owned to after service, drives days, product launches & more!
It was great to work with their suite of brands from Maserati, to Ferrari, Alfa Romeo, Lexus, Volkswagen through to Renault.
01.
Pre-production
Our collaboration with McCarrolls Automotive Group spanned over 18 months, during which we developed a long-term visual content strategy tailored to their evolving marketing needs. The goal was to create premium, on-brand assets across video, photography, and 360° VR experiences for both new and pre-owned vehicles, service promotions, and event coverage.
- Long-Term Content Strategy
- Brand Alignment & Visual Identity
- Campaign Planning Across Dealerships
02.
Solution
We produced over 200 photographs, 35+ video pieces, and immersive 360 VR content covering everything from launch events and drive days to service walkthroughs and dealership profiles. Every asset was crafted to reflect the high-end nature of the McCarrolls brands—from Maserati and Ferrari to Lexus and Volkswagen.
This meant adapting to multiple dealership environments, coordinating with brand reps, and shooting everything from cinematic car promos to behind-the-scenes service operations. Content was delivered consistently across platforms to support web, social, and in-showroom campaigns.
03.
The Result
This multi-brand, multi-platform collaboration delivered standout results. McCarrolls now has a content library that reflects the prestige and performance of its vehicle brands, driving both customer engagement and dealership visibility.
- Automotive Cinematography
- 360 VR & Immersive Media Production
- Cross-Brand Consistency & Scalability