- ClientVarious
- DateMay 14, 2018
- SkillsFashion
Mercedes Benz Fashion Week
It was great to be invited to help Lucas Dawsons team, cover the Mercedes Benz Fashion week in Sydney – working as part of an amazing Melbourne team to capture the launch of the Mercedes A Class.
We helped film a range of runway shows, back stage, socialites & influencers, new products & event coverage which were published to the Mercedez Benz AU Facebook page.
It is always such a fun & dynamic week of filming – hats off to all involved in making it happen – such a well run / professional week of events.
01.
Pre-production
Bake supplied crew and on location filming, editing and delivery. For the Mercedes Benz Fashion Week A-Class launch, this involved comprehensive planning to cover a high-profile event that blended fashion, luxury, and automotive, requiring strategic camera placement and shot lists to capture everything from runway dynamics to product reveals and VIP interactions.
- High-Profile Event Planning
- Integrated Fashion & Auto Coverage
- Multi-Zone Filming Strategy
02.
Solution
Our crew efficiently captured a wide array of content including detailed runway shows, exclusive backstage moments, engagements with socialites and influencers, and the prominent launch of the new Mercedes A-Class. This diverse footage was meticulously prepared for immediate publication on the Mercedes Benz AU Facebook page.
03.
The Result
The content for the Mercedes Benz Fashion Week and A-Class launch successfully showcased the dynamic fusion of fashion and automotive luxury. The timely delivery of diverse video assets to the Mercedes Benz AU Facebook page provided engaging, real-time insights into the event, effectively amplifying their brand presence and new product introduction.
- Real-time Social Media Content Delivery
- Influencer & Socialite Documentation
- Brand Launch Content Creation