- ClientVarious
- DateMay 14, 2018
- SkillsFashion
Mercedes Benz Fashion Week
It was great to be invited to help cover Mercedes Benz Fashion week recently here in Carriage Works Sydney – working as part of an amazing blended Sydney & Melbourne team.
‘Over 23 years ago Mercedes-Benz Australia helped to create Mercedes-Benz Fashion Week Australia, maintaining a strong commitment to fashion and artistic endeavour.This year, we’ve witnessed the timeless beauty of the Mercedes-Benz Presents designer Camilla and Marc, honoured guests mingling in the Star Lounge, and the reveal of the ground-breaking all new Mercedes-Benz A-Class. Catch a glimpse of some of the inspiring experiences and amazing vehicles at Mercedes-Benz Fashion Week Australia 2018.’
01.
Pre-production
Bake supplied crew and location filming for Mercedes Benz Fashion Week 2018. This involved filming a range of a multi-faceted events at Carriageworks, encompassing high-fashion runway shows, VIP lounge activations, and the reveal of a new vehicle, all requiring seamless coordination within a large, blended production team.
- Large-Scale Event Logistics
- VIP Zone Capture Strategy
- Brand-Specific Content Planning
02.
Solution
Our crew efficiently captured the diverse elements of MBFWA 2018, from the elegant Camilla and Marc show to the exclusive Star Lounge atmosphere and the reveal of the Mercedes-Benz A-Class. We focused on delivering high-quality visual content that highlighted the synergy between fashion and automotive luxury.
03.
The Result
The content captured at Mercedes Benz Fashion Week Australia 2018 successfully conveyed the event’s prestige and diverse attractions. These visuals effectively showcased the timeless fashion, the luxury brand experience in the Star Lounge, and the groundbreaking vehicle reveal, providing Mercedes-Benz with compelling assets for their ongoing marketing efforts.
- Automotive Product Reveal Capture
- Luxury Event Ambiance Documentation
- Collaborative Team Production