Panasonic Lumix GH6 Digital Campaign: 111 Assets

Panasonic GH6 Campaign

ClientPanasonic (AU / UK)
DateApril 28, 2022
SkillsCampaign

Panasonic (AU / UK) Lumix GH6 Digital Campaign

We had the pleasure to work with the Panasonic Australia team to develop 111 digital campaign assets for the launch of the Lumix GH6 in Australia and the United Kingdom.

Bake was commissioned to come up with a creative concept for the campaign based on a range of global campaign assets, the concept was approved by the global team in record time on the first presentation of the creative concept.

Bake then worked closely with the Panasonic Australia team to roll out and deliver the set of digital assets. The creative set feature a range of short, multiple resolution social assets incl. 16:9, 4:5, 9:16 and 1:1 sizes based on seven (7) key product features of the Lumix GH6.

Thanks again for having us Panasonic Australia, we look forward to seeing you again on the next one.

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01. Pre-production

Bake was commissioned by Panasonic Australia to create a complete digital campaign for the launch of the Lumix GH6 across both Australian and UK markets. Our team developed a creative concept that aligned with global brand guidelines while bringing fresh energy to local executions. The concept was approved by Panasonic’s global team on first presentation — a testament to clear creative thinking and market alignment.

02. Solution

Once approved, Bake worked closely with Panasonic to deliver 111 digital assets tailored for multi-platform distribution. These included short-form videos in 16:9, 4:5, 9:16, and 1:1 formats, all built around seven key product features of the Lumix GH6. The assets were produced with platform performance in mind — optimised for Instagram, YouTube, Meta, and paid placements — blending visual polish with functional flexibility.

03. The Result

The final campaign successfully supported the Lumix GH6 launch across two major markets, delivering brand-consistent creative at scale. The suite of digital assets gave Panasonic a powerful and flexible toolkit to activate across channels, boost engagement, and highlight the innovation behind one of their flagship products.