Parramatta Eels Content Day

ClientParramatta Eels
DateAugust 2022
SkillsCampaign

The Parramatta Eels Content Day

What a fun day, spent filming a range of interviews and promo piece to cameras from the NRL legends, the Parraeels.

The team has a great strategy, perfect for capturing a range of high quality content in one day, so as to make the most of their star athletes times.

The Bake interview set up with video village was one of several different media capture booths from hi-resolution stills photography through a broadcast media set up capturing a range of green screen, promotional material to be used throughout the year.

The format allowed for the athletes to have a fun, stress exeperience whilst their marketing was there to support and maximise the content production on the day.

A super smart media strategy. Get in touch if you want to talk through your bulk content production strategy.

Click here view more our our campaign portfolio here. We look forward to help making your next brief a success!

01. Pre-production

Bake worked alongside the Parramatta Eels’ marketing team to plan a high-efficiency content day designed to maximise the output while minimising demands on the players. We mapped a full day of structured media capture, from interviews and green screen to stills and promo footage — all within a tightly choreographed schedule. The goal: capture an entire season’s worth of content in a single, well-run shoot day.

02. Solution

On the day, our crew delivered a complete media production village, including our Bake interview setup with remote video village monitoring, plus green screen and stills capture stations. The environment was fun, professional, and fast-moving — keeping players relaxed while capturing sharp, versatile content. Our live-monitored setups ensured quality control in real-time, supporting a range of uses including match promos, fan engagement clips, and sponsorship integration.

03. The Result

The result was a rich media library of interviews, promotional clips, and high-res photos — all captured in a single day without overloading the players. The Eels marketing team left with season-ready content tailored for digital, broadcast, and social channels.