- ClientOriginal
- DateMarch 2019
- SkillsCampaign
Right This Minute featuring Gumby Goes Cliff Jumping
The Bake team developed a follow up viral video to take on the wall of North American content dominates YouTube.
Once again, broadcaster Right This Minute from the United States picked up and syndicated the content nationally.
Bake worked with a highly trained team of rope and climbing experts to film the piece of viral adventuring..
The clip was also organically discovered by GoPro North America who expressed interest in using it as part of their global advertising campaign.
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01.
Pre-production
Bake set out to develop a concept that would break through the noise of global content and make a splash on North American platforms. From location scouting to working with trained rope access and cliff safety professionals, we carefully planned a shoot that was daring, safe, and primed for viral success. Every detail was mapped to maximise visual impact and online shareability.
- Viral Concept Development
- Risk Assessment and Safety Planning
- Crew and Location Coordination
02.
Solution
We partnered with an elite team of climbing and rigging experts to film the stunt at a remote cliffside location. The shoot was carefully executed using action cameras, drones, and dynamic movement rigs to capture every perspective of Gumby’s bold leap. With a strong understanding of what makes short-form video go viral, our team edited the clip to highlight humour, thrill, and visual spectacle — all tightly timed for online attention spans. Distribution planning followed, leading to global syndication.
03.
The Result
The final video was picked up nationally in the U.S. by the broadcast team at Right This Minute, continuing the success of the original Gumby stunt series. It gained traction organically online and caught the attention of GoPro North America, who expressed interest in licensing the footage. A big win for both reach and brand exposure.
- Viral Clip Editing and Optimization
- National U.S. Broadcast Syndication
- Organic Brand Discovery by GoPro