- ClientSuperestate
- DateJanuary 12, 2018
- SkillsCampaign
Superestate
It has been great to work with www.superestate.com.au who are disrupting the AU$2.6 trillion Australian Superannuation sector – making it easier for investors to get investment exposure to residential property.
We worked with the team on a range of assets for use across digital – featuring engaging video assets optimised for square video with sub titles for the likes of Facebook & Instagram – & a range of traditional rectangle video assets for inclusion on YouTube (which is the world’s second largest search engine). It was a mix of on location video filming, b roll vision & 2D animated statistical info graphics.
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01.
Pre-production
We teamed up with Superestate, a fast-moving fintech brand shaking up Australia’s $2.6 trillion superannuation sector by offering easier access to residential property investment. Our brief: create a range of cross-platform content that clearly communicated their value proposition to a digital-first audience.
- Fintech Brand Messaging & Content Strategy
- Cross-Platform Video Format Planning
- 2D Animation & Data Visualisation Design
02.
Solution
We delivered a full suite of engaging content—combining live-action filming, b-roll coverage, and animated statistical infographics. Content was optimised for multiple channels: square, subtitle-ready videos for social platforms like Facebook and Instagram, and traditional widescreen versions for YouTube, the world’s second-largest search engine.
All assets were designed to balance credibility and accessibility, helping Superestate build awareness while educating investors on a new approach to super.
03.
The Result
Superestate walked away with a scalable, high-impact content library tailored to every major digital platform. Whether users were scrolling Instagram or searching YouTube, the campaign ensured Superestate’s message was clear, confident, and compelling.
Fintech meets storytelling—this project turned data and property into scroll-stopping, search-friendly content across the board.
- Social Media-Optimised Video Production
- YouTube Strategy & Longform Cuts
- 2D Animated Explainer Elements