The Finnies 2021 Live Stream

The Finnies 2021 Livestream

ClientFintech Australia
DateOctober 13, 2021

The Finnies LIVE 2021

It has been such an amazing experience working with the FinTech Australia team out of Sydney and Melbourne the last few years. Under the cloud that is Covid19, this years FinTech awards night was once again live streamed via YouTube!

The Bake and FinTech Australia collaborated closely to produce a program that lifted the 2020 events production values, delivering greater sponsor ROI and increasing total viewership by 8.4x totalling 11,000+ views to date.

By optimising the live streams key words, running a live hashtag photo competition and encouraging over 430+ live chat comments the stream has been picked up by the YouTube algorithm leading to a massive increase in the streams global reach totalling 334,000+ impressions.

The 90 minute program which consited of over 130+ pieces of content, was delivered along with 25 cutdown videos optimised for social sharing across LinkedIn, YouTube and eDMs.

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01. Pre-production

Building on the success of previous years, Bake worked closely with FinTech Australia to elevate the 2021 Finnies Awards into a more polished, broadcast-style live stream event. With ongoing COVID-19 restrictions in place, we planned an engaging 90-minute program with a detailed run sheet, integrated sponsor content, and multiple segments. Pre-production also included live hashtag competitions, content scripting, YouTube keyword optimisation, and a full social media engagement strategy.

02. Solution

The event was live streamed via YouTube, featuring over 130+ pieces of dynamic content, including award reveals, sponsor moments, interviews, and interactive audience features. The program was enriched by a live chat experience with over 430+ comments, a real-time hashtag competition, and visually branded overlays to boost viewer engagement. Post-event, we delivered 25 cutdown videos for re-use across LinkedIn, YouTube, and eDMs — maximising the content’s lifespan and utility.

03. The Result

The 2021 live stream achieved 8.4x higher viewership than 2020, totalling 11,000+ views and generating 334,000+ impressions through YouTube’s recommendation engine. This growth was driven by smart optimisation, high-quality production, and strong audience interaction — delivering real ROI for both FinTech Australia and its sponsors.