- ClientINSIDER
- DateMarch 18, 2016
- SkillsCampaign
INSIDER
It was great to recently have some of our content featured by the Business Insider NYC team on their INSIDER Travel section.
The ‘The Coolest Treehouse in the World’ video has has over +1,800,000 views & over +28,000 shares since being published to Travel Insiders +7,000,000 subscribers. A testament to the power of high quality video content, partnered with a publisher for amazing results (& everygreen ROI!) – another great example of the results that we can help clients deliver.
01.
Pre-production
Bake developed and produced a feature film about one of Australia’s most iconic off-grid properties — The Coolest Treehouse in the World. The content was crafted for viral impact and evergreen storytelling, combining cinematic visuals, an emotive narrative, and editorial-style pacing to appeal to both global publishers and travel lovers alike.
- Viral Story Development and Scripting
- Hero Location Scouting and Logistics
- Publisher-Focused Content Packaging
02.
Solution
The video was created with high production values — including drone footage, detailed lifestyle cutaways, and a strong emotional core. Upon release, it was picked up and featured by Business Insider NYC on their INSIDER Travel vertical, where it was distributed to their 7M+ global followers. The storytelling and quality aligned perfectly with the platform’s appetite for unique destinations and inspirational lifestyle content.
03.
The Result
The video generated over 1.8 million views and 28,000+ shares shortly after publication — becoming one of INSIDER Travel’s standout property features. It stands as a testament to the long-term ROI of cinematic content paired with the right media outlet, continuing to drive awareness and bookings years after initial release.
- 1.8M+ Views via Business Insider’s INSIDER Travel
- 28,000+ Shares & Viral Publisher Pickup
- Evergreen Tourism Asset with Global Reach