Thanks to some amazing people out there – the answers to the latest Instagram & social video specifications are just a few key strokes away.
Having the right resolution will help maximise your screen real estate, your engagement & increase the chase of your message cutting through.
We mainly use:
A. Instagram square which is 1080 x 1080 in a 1:1 ratio.
B. Instagram portrait mode which is 1080 x 1350 in a weirdo ratio.
C. & we usually also export a landscape 1920 x 1080 in a 16:9 ratio for clients as well that they can load into LinkedIn or YouTube (still both landscape friendly).
D. & for Facebook we use either 1920 x 1080 or 1080 x 1080.
Below is a link to an articles that helped us test & trial a range of new social formats – with some deeper information & detail.
Credits to Louise Myers for the technical information / article / image.