Understanding Social Media Video Sizes: What We Use and Why It Works
Thanks to some incredible creators and resources out there, staying on top of the latest social media video sizes is easier than ever. The right video resolution isn’t just a tech detail — it’s a key factor in maximizing screen space, boosting engagement, and ensuring your content looks polished across every platform.
At Bake Agency, we work across a variety of formats depending on platform and placement. Here’s a quick breakdown om what we most commonly use for clients:
Our Most-Used Social Video Resolutions:
A. Instagram Square
1080 x 1080 (1:1 ratio)
Perfect for feed posts — clean, balanced, and versatile.
B. Instagram Portrait Mode 1080 x 1350
A taller format that commands more vertical screen space — great for high-impact posts.
C. Landscape Format 1920 x 1080 (16:9 ratio)
We often provide this for clients posting to LinkedIn, YouTube, or websites. It’s still the most universal video format.
D. Facebook Formats 1080 x 1080 or 1920 x 1080
Depending on the creative and ad objective, we’ll export in either square or widescreen format for optimal results.
These dimensions help us make sure your videos look sharp, perform well, and meet platform-specific best practices. Want to go deeper? Check out this resource from Louise Myers that helped us test and refine our approach to different social media video sizes.
Remember: resolution matters — not just for quality, but for audience attention. Use the right specs, and your content will always show up strong.