Swannies Launch Campaign - BAKE

bitcoin.com.au ‘2023 Sydney Swans Campaign Launch’

The Bake team was commissioned to create a set of digital video collateral to support bitcoin.com.au’s 2023 sponsorship & launch campaign with the Sydney Swans, AFL team. The campaign featured Sydney Swans co-Captain Callum Mills & dynamic all rounder Isaac Heeney.

Bake delivered a suite of creative concepts, animatics, scripts & storyboards for the campaign. Bake went on to deliver the End-To-End production including production management, filming & post production finishing, VFX compositing, animation, coloring & audio mastering of the campaign set which was filmed at the legendary Sydney Cricket Ground.

A full set of digital formats were completed for a range of paid media & sponsorship placements including 1:1, 5:4, 9:16 & 16:9 aspect ratios.

Examples of the creative set below.

01. 15 sec ‘Training Day’.

02. 15 sec ‘Game Day’.

03. 30 sec ‘Game Day’.

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