- Clientbitcoin.com.au
- DateFebruary 12, 2023
- SkillsCampaign
bitcoin.com.au ‘2023 Sydney Swans Campaign Launch’
The Bake team was commissioned to create a set of digital video collateral to support bitcoin.com.au’s 2023 sponsorship & launch campaign with the Sydney Swans, AFL team. The campaign featured Sydney Swans co-Captain Callum Mills & dynamic all rounder Isaac Heeney.
Bake delivered a suite of creative concepts, animatics, scripts & storyboards for the campaign. Bake went on to deliver the End-To-End production including production management, filming & post production finishing, VFX compositing, animation, coloring & audio mastering of the campaign set which was filmed at the legendary Sydney Cricket Ground.
A full set of digital formats were completed for a range of paid media & sponsorship placements including 1:1, 5:4, 9:16 & 16:9 aspect ratios. The creative concepts were extended to include a range of radio spots making this a 360 campaign (online, in-stadium and national radio).
Examples of the creative set below.
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01.
Pre-production
We worked with the bitcoin.com.au team to develop a range of creative concepts which could be filmed featuring some Sydney Swans AFL talent.
- Creative Animatics
- Crew including Hair and Make Up
- Venue Recce and Logistics
02.
Solution
Bake managed this creative E2E brief arranging for six (6) on location crew including hair and make up; to setup, direct and capture a range of broadcast quality video for the campaign edit and delivery.
03.
The Result
Post production editing, audio mastering and color grade was completed by the Bake team. Delivering a range of assets to be used online and played in stadium to 50,000 Swannies fans.
- In Stadium Video Content
- Paid Media
- Extended Across National Radio