Good 360 Australia, Optus ‘Donate Your Data’ feature video. We were super honoured to be asked to help create some video marketing collateral for Good360 who have partnered with Optus to offer their ‘Donate Your Data’ program to the community. We helped their senior marketing team & CEO craft some scripts, mood boards, treatment, storyboards,…
Panasonic (Global) ‘ Lumix S5I Launch Campaign Content’ Panasonic Australia and content agency Bake have led the new LUMIX S5II camera global content launch campaign. The campaign was filmed on the LUMIX S5II camera. Panasonic’s key principle was to showcase what the camera can do in real world situations and to inspire content creators from…
Panasonic (North Amaerica) ‘Paid Media CampaignEdits’ We had such a positive experience working with Panasonic to concept & edit a range of paid media launch assets for the GH6, that Panasonic North America got in touch with us. The brief was to come up with a concept, music & edit a range of collateral to…
Lifeline Support Toolkit It was great to be invited as the creative partner to bring the Lifeline ‘Self Support Toolkit’ campaign creative to life. We worked closely with the Lifeline team to take their text scripts to detailed storyboards incl. talent & location scouting all the way through to permissions, insurances, filming, post production editing,…
Lifeline Australia ‘Eon’s Story’ ‘This is the story of Ian ‘Eno’ Taylor. After battles with suicidal ideation, he learned the value of reaching out for help. When two friends didn’t do the same, he found himself asking why. That simple act might have saved their lives. Eno decided to take action – in a, literally,…
bitcoin.com.au ‘2023 Sydney Swans Campaign Launch’ The Bake team was commissioned to create a set of digital video collateral to support bitcoin.com.au’s 2023 sponsorship & launch campaign with the Sydney Swans, AFL team. The campaign featured Sydney Swans co-Captain Callum Mills & dynamic all rounder Isaac Heeney. Bake delivered a suite of creative concepts, animatics,…
Parraeels ‘Friends for life’ What a joy to work with the NRL & Parraeels team to help capture some interviews with a range of Parraeels friends. Filming four Parraeels member stories across the Sydney metro region, we got to capture a unique insight into what being a Parraeels ‘friend’ means. The finished piece was finished in-house…
TikTok All Stars Creator Promo c/o Ackelo It was great to team up with Ackelo to film the Sydney TikTok promos featuring the Australian TikTok leadership team. The promo elements were filmed over a half including a range of piece to camera intereviews and short green screen viral snippets, across the office setting and an…
Panasonic (AU / UK) Lumix GH6 Digital Campaign We had the pleasure to work with the Panasonic Australia team to develop 111 digital campaign assets for the launch of the Lumix GH6 in Australia and the United Kingdom. Bake was commissioned to come up with a creative concept for the campaign based on a range…
Fire & Rescue NSW It has been great to work with the team from Fire & Rescue NSW to help them refresh their caravan safety videos for their digital channels. Such a great bunch of inspirational humans. We helped with pre-production planning, team coordination & location assessment, location filming, crew & post production finishing. It was a…
