- ClientLifeline Australia
- DateApril 25, 2023
- SkillsCampaign
Lifeline Support Toolkit
It was great to be invited as the creative partner to bring the Lifeline ‘Self Support Toolkit’ campaign creative to life.
We worked closely with the Lifeline team to take their text scripts to detailed storyboards incl. talent & location scouting all the way through to permissions, insurances, filming, post production editing, color grade, audio matering & VFX compositing. Delivering a total of fifteen (15) campaign videos & 35 hi-res stills photos. A key goal of the creative set was to be inclusive of all Australian’s from the city to the country.
The digital toolkit, proudly support by the NIB Foundation, can make a real impact on every day Australians lives.
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01.
Pre-production
Bake was proud to be selected as the creative partner to help bring Lifeline’s Self Support Toolkit campaign to life. Working closely with the Lifeline team, we transformed raw scripts into fully developed visual stories — including detailed storyboarding, talent casting, location scouting, and securing all necessary permissions and insurances. A key focus was ensuring the content represented the diversity of everyday Australians — from city dwellers to rural communities.
- Creative Concepts and Storyboards
- Casting and Talent
- Production Planning and Location Permissions
02.
Solution
The campaign was delivered as a cohesive suite of 15 campaign videos and 35 high-resolution stills, produced with care and purpose. From live-action filming through to colour grading, VFX compositing, sound design, and mastering — every asset was crafted to be emotionally engaging, informative, and respectful of Lifeline’s mission. The content rollout was designed for digital distribution, backed by the NIB Foundation, and made accessible for broad public use.
03.
The Result
The Self Support Toolkit now serves as a powerful resource for mental health awareness and personal resilience. The campaign is already making a meaningful impact, with content designed to reach Australians in all walks of life — helping individuals take actionable steps toward support and self-care.
- 15x Campaign Videos Delivered
- 35x Branded Stills for Digital Use
- National Mental Health Campaign with Real Impact