- ClientGood360 Australia / Optus Donate Your Data
- DateJanuary 23, 2024
- SkillsCampaign
Good 360 Australia, Optus ‘Donate Your Data’ feature video.
We were super honoured to be asked to help create some video marketing collateral for Good360 who have partnered with Optus to offer their ‘Donate Your Data‘ program to the community.
We helped their senior marketing team and CEO craft some scripts, mood boards, treatment, storyboards, do a venue recce incl. pre-shoot phone interviews with their charity partner and talent. The Bake team also had work within the guidlines of not featuring the childrens faces to respect their privacy. The commissioned deliverables were a 2-3 minute story video & a 30 second TVC format which will appear on Optus Sport TV.
Being connected is essential to opening up life opportunies for our youth, so grateful to have been asked to help bring this piece to life.
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01.
Pre-production
We worked with the client on detailed pre-production to ensure success including a location recce, technical recommendations, team briefing and pre-visualisation storyboards.
- Animated Storyboards
- Talent Briefings and Pre Interviews
- E2E Production Planning
02.
Solution
Due to the fast paced nature of the on location filming, we went with a senior two (person) crew who could multi task and work under pressure to capture 4K video and broadcast quality audio.
03.
The Result
The deliverable was for a two (2) minute feature video showcasing the impact that Good360 and Optus is having in the community which featured on Optus Sports.
- Broadcast Quality
- A Range of Social Edits
- Approved by all Stakeholders