Optus Donate Your Data - BAKE

Good 360 Australia, Optus ‘Donate Your Data’ feature video.

We were super honoured to be asked to help create some video marketing collateral for Good360 who have partnered with Optus to offer their ‘Donate Your Data‘ program to the community.

We helped their senior marketing team and CEO craft some scripts, mood boards, treatment, storyboards, do a venue recce incl. pre-shoot phone interviews with their charity partner and talent. The Bake team also had work within the guidlines of not featuring the childrens faces to respect their privacy. The commissioned deliverables were a 2-3 minute story video & a 30 second TVC format which will appear on Optus Sport TV.

Being connected is essential to opening up life opportunies for our youth, so grateful to have been asked to help bring this piece to life.

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