The Finnies LIVE 2021
It has been such an amazing experience working with the FinTech Australia team out of Sydney and Melbourne the last few years. Under the cloud that is Covid19, this years FinTech awards night was once again live streamed via YouTube!
The Bake and FinTech Australia collaborated closely to produce a program that lifted the 2020 events production values, delivering greater sponsor ROI and increasing total viewership by 8.4x totalling 11,000+ views to date.
By optimising the live streams key words, running a live hashtag photo competition and encouraging over 430+ live chat comments the stream has been picked up by the YouTube algorithm leading to a massive increase in the streams global reach totalling 334,000+ impressions.
The 90 minute program which consited of over 130+ pieces of content, was delivered along with 25 cutdown videos optimised for social sharing across LinkedIn, YouTube and eDMs.
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Project Details
Client : Fintech Australia
Date : October 13, 2021
Skills : Live Streaming
URL : The Finnies
