- ClientBodytrim
- DateFebruary 9, 2018
- SkillsCampaign
Bodytrim
It has been great to work with the team from Havas SE & Bodytrim over the last few months to film a range of social promo videos. The videos featured across Facebook & Instagram.
What better way to share a range of healthy & nutritious recipe to help compliment the Bodytrim product range which can be found in store at Woolworths, Priceline & on line at www.bodytrim.com.au.
The featured recipes included:
01. Red Lentils & Chickpeas Stew
03. Crumbed Mushrooms with Pancetta & Ricotta
04. Mediterranean Grilled Mushrooms & Prawns
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01.
Pre-production
Bake partnered with Havas SE and Bodytrim to concept and plan a series of social video recipes designed to promote healthy eating while showcasing the Bodytrim product range. Each video was built to perform on Facebook and Instagram, with a focus on short-form, high-impact visuals. Pre-production included recipe selection, shot planning, and styling for digital platforms.
- Recipe Video Concept Development
- Food Styling Integration
- Social Media Content Strategy
02.
Solution
Over multiple shoot days, Bake captured a suite of healthy and delicious recipe videos — including Red Lentils & Chickpeas Stew, Vegetable Tofu Curry, Crumbed Mushrooms with Pancetta & Ricotta, and Mediterranean Grilled Mushrooms & Prawns. Each was edited with snappy visuals, branded overlays, and platform-specific cutdowns for use across Facebook and Instagram. The content not only informed but inspired — aligning perfectly with Bodytrim’s wellness messaging.
03.
The Result
The videos were rolled out across social media to support Bodytrim’s digital campaign, appearing in both paid and organic placements. The content offered real value to audiences while driving awareness and sales via retail partners like Woolworths, Priceline, and the Bodytrim website.
- Short-Form Recipe Production
- Retail-Integrated Content
- Social Platform Optimization