AOMI / Grazia
It was great to work recently with AOMI & Grazia on their Mercedes Benz Fashion Week invite only dinner. The VIP Dinner was hosted by AOMI at The Gantry for Grazia Australia. Featuring Pia Muehlenbeck (@piamuehlenbeck) from Grazia Australia and Chinese Influencers who visited a range of top NSW destinations/experiences.
A 5 part series of videos was commissioned by Aomi to capture the invite only, bespoke, multi day influencer experiences – who have over +4,000,000 follower reach between them. The NSW based adventure featured helicopter arrival to the Red Leaf Chateau in Wollombi, a 3x hat chef personalised seasonal menu, a sunrise balloon ride over the Hunter Valley with champagne breakfast & a surprise & delight reveal in the Blue Mountains in a cliff top cave with million dollar views.
The native Chinese media assets have had over 1 mill Weibo impressions & over 130,00 views on Tencent.
Video is the perfect way to document experiences & events with which to share back through all digital marketing channels from email to social, drive high engagement & recall with future customers, through to organic PR & future sponsor support. The video will be used in a range of channels from YouTube to Facebook, Instagram, through to Weibo & Youku in the Chinese & Australia markets.
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