AOMI / Grazia

It was great to work recently with AOMI & Grazia on their Mercedes Benz Fashion Week invite only dinner. The VIP Dinner was hosted by AOMI at The Gantry for Grazia Australia. Featuring Pia Muehlenbeck (@piamuehlenbeck) from Grazia Australia and Chinese Influencers who visited a range of top NSW destinations/experiences.

A 5 part series of videos was commissioned by Aomi to capture the invite only, bespoke, multi day influencer experiences – who have over +4,000,000 follower reach between them. The NSW based adventure featured helicopter arrival to the Red Leaf Chateau in Wollombi, a 3x hat chef personalised seasonal menu, a sunrise balloon ride over the Hunter Valley with champagne breakfast & a surprise & delight reveal in the Blue Mountains in a cliff top cave with million dollar views.

The native Chinese media assets have had over 1 mill Weibo impressions & over 130,00 views on Tencent.

Video is the perfect way to document experiences & events with which to share back through all digital marketing channels from email to social, drive high engagement & recall with future customers, through to organic PR & future sponsor support. The video will be used in a range of channels from YouTube to Facebook, Instagram, through to Weibo & Youku in the Chinese & Australia markets.

PLAYLIST

1. The Gantry VIP Dinner.
2. Helicopter Arrival at the Red Leaf Chateau, Wollombi.
3. 3x Hat Personal Chef, Seasonal Menu.
4. Sunrise Balloon Ride Over the Hunter Valley (with champagne breakfast).
5. Surprise & Delight in the Blue Mountains.