LifeLine Australia ‘Out of the Shadows’ Campaign
We want to say a heart felt thank you to the Lifeline Australia team for trusting us to help shine a light on their ambassador stories coming into World Suicide Prevention Day, September the 10th, 2021.
It has been such a humbling experience for our team to capture the moving stories of loss and messages of hope for their ‘Out of the Shadows‘ national awarness campaign. The 60+ campaign assets including video, stills and animatics featured across a range of national media placements with oOH! media, a range of sponsored social posts across Facebook, Instagram, YouTube and LinkedIn through to syndication across national broadcast media. From short social snippets through to long form interviews filmed with LifeLine ambassadors professional AFL player Archie Smith and father of two Raj Wilson the media has had over 170,000 views to date.
Thanks to the amazing Bake agency multi-state team working across NSW, QLD and VIC to help bring this national awarness campaign to life over the last couple months of lockdowns, outbreaks, AFL safety protocols, state border travel restrictions and 14 day quarantine periods.
It has a truly Herculean effort to successfully bring this campaign to life, warm thanks to everyone involved!
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