The Future World Summit Campaign

The Future World Summit

Clientthe genAlpha Project
DateFebruary 3, 2019
SkillsCampaign

GenAlpha Project

It was such a great experience to partner with the GenAlpha Project to help plan, create & bring their ‘Future World Summit‘ to life.

The campaign focused on inspiring future innovators & change makers from around the world – helping drive awareness of the GenAlpha movement with a focus on STEM principles of education.

We worked closely with the GenAlpha team to guide the digital strategy, creative, narrative & creation of all the key marketing campaign assets.

We helped map out a social strategy (Facebook, Instagram, Twitter, Linkedin, YouTube), developed a teaser campaign (incl. campaign assets) all the way through to capturing, editing & exporting over 50+ pieces of key marketing collateral (stills & video) & optimising their YouTube channel for their campaign launch, providing a fast turn around edit for their exclusive London, UK preview & a range of assets for their official ‘live stream’ premiere event from Sydney, Australia..

We had a ball helping bring this all to life over the 3 month engagement.

Interested in learning more about making high quality campaign content or our production services?

Click here view more our our campaign portfolio here, we look forward to help making your next brief a success!

01. Pre-production

Bake partnered with the GenAlpha Project to plan and deliver the Future World Summit — a global campaign designed to inspire the next generation of innovators and change-makers through a STEM-focused lens. We worked closely with the team to shape the digital strategy, creative messaging, campaign narrative, and delivery roadmap for both the teaser and full-scale launch.

02. Solution

Across a three-month engagement, Bake produced over 50+ pieces of still and video content, spanning campaign teasers, social media edits, hero videos, and livestream support. We mapped out and executed a full social strategy across Facebook, Instagram, LinkedIn, Twitter, and YouTube, including channel optimisation and tailored visual content for each platform. Our team delivered a fast-turnaround teaser edit for a London preview screening, and a full media package for the Sydney livestream premiere — ensuring consistency, momentum, and global reach.

03. The Result

The Future World Summit launched with a complete, cohesive library of marketing collateral that brought GenAlpha’s message to life across multiple channels. The campaign inspired global audiences and elevated the organisation’s digital presence — showing how well-structured content can spark international awareness and excitement.