Airbnb Wollemi Cabins Partnership Content

The Worlds Best Airbnb

ClientAirbnb & Wollemi Cabins
DateOctober 14, 2016
SkillsTourism

Airbnb & Wollemi Cabins

It was great to work with & connect Airbnb Australia with a client of ours to facilitate & develop proactive ideas & strategic promotional partnership guidance which ran over a number of years.

Several of our client show case videos caught the global brands attention as they sought to source & promote truly inspirational, unique accommodation experiences with which to help set Airbnb apart from standard accommodation providers.

The World’s Best Treehouse with Spa! & The Cliff Top Cave with Million Dollar Views with over +5,000,000 syndicated views & +2,000 likes between them, they caught Airbnb’s interest which was part of our plan.

The partnership has lead to a feature on Network 10’s The Studio to a live audience featuring the AU General manager, Network 7’s Weekend Sunrise also did a live cross from the clients property in 4x segments going out to around 4 million viewers which included a live to air wedding proposal from the Treehouse lounge room!

Airbnb also featured the Treehouse on their Facebook Page which has been one of their top performing/engaging content posts to date receiving over +2,000 likes, +600 shares & over +400 comments. The Treehouse went on to win the Best Airbnb In The World Belo Award & we were flown to Los Angeles with the client to help them accept the award in person. Photos of the builder Lionel Buckett also feature in the Airbnb USA / global head office – a truely remarkable outcome for all parties! A 360 / VR video walkthrough of the property was also featured in the YouTube 360 homepage & has had over +50,000 organic (free) views.

The client content continues to attract views, waves of on going national & global media interest – a true evergreen content marketing investment with tangible payoff!

01. Pre-production

Bake worked strategically over several years to position our client, Wollemi Cabins, as a standout destination for unique accommodation experiences. By proactively connecting Airbnb Australia with our showcase properties and advising on long-term partnership opportunities, we helped shape a narrative that went far beyond traditional tourism. This included video content strategy, syndication planning, and media engagement designed to attract global attention.

02. Solution

Bake produced several hero films including The World’s Best Treehouse with Spa and The Cliff Top Cave with Million Dollar Views — each tailored to highlight the luxury, uniqueness, and emotional connection of the properties. These videos collectively earned 5M+ views, resulting in Airbnb featuring the Treehouse on their global Facebook page and selecting it as a finalist — and eventual winner — of the Best Airbnb in the World (Belo Award). Additional milestones included a feature on Network 10’s The Studio, a live cross on Network 7’s Weekend Sunrise (reaching 4M+ viewers), and a live wedding proposal on-air from the Treehouse lounge room.

We also produced a 360/VR walkthrough video, which was featured on the YouTube 360 homepage and organically generated 50,000+ views.

03. The Result

This partnership became a landmark success — turning evergreen, story-rich content into global recognition, media appearances, and real-world business results. The Treehouse became one of Airbnb’s top-performing content pieces globally and earned a place in the Airbnb USA global HQ. We were proud to accompany the client to Los Angeles to receive their award — a remarkable outcome from a content-first, strategy-driven approach.