Airbnb & Wollemi Cabins

It was great to work with & connect Airbnb Australia with a client of ours to facilitate & develop proactive ideas & strategic promotional partnership guidance which ran over a number of years.

Several of our client show case videos caught the global brands attention as they sought to source & promote truly inspirational, unique accommodation experiences with which to help set Airbnb apart from standard accommodation providers.

The World’s Best Treehouse with Spa! & The Cliff Top Cave with Million Dollar Views with over +5,000,000 syndicated views & +2,000 likes between them, they caught Airbnb’s interest which was part of our plan.

The partnership has lead to a feature on Network 10’s The Studio to a live audience featuring the AU General manager, Network 7’s Weekend Sunrise also did a live cross from the clients property in 4x segments going out to around 4 million viewers which included a live to air wedding proposal from the Treehouse lounge room!

Airbnb also featured the Treehouse on their Facebook Page which has been one of their top performing/engaging content posts to date receiving over +2,000 likes, +600 shares & over +400 comments. The Treehouse went on to win the Best Airbnb In The World Belo Award & we were flown to Los Angeles with the client to help them accept the award in person. Photos of the builder Lionel Buckett also feature in the Airbnb USA / global head office – a truely remarkable outcome for all parties! A 360 / VR video walkthrough of the property was also featured in the YouTube 360 homepage & has had over +50,000 organic (free) views.

The client content continues to attract views, waves of on going national & global media interest – a true evergreen content marketing investment with tangible payoff!

Project Details

Client : Airbnb & Wollemi Cabins
Date : October 14, 2016
Skills : Tourism
URL : AirbnbAustralia