- ClientDavid Jones
- DateDecember 15, 2018
- SkillsCampaign
David Jones
What an honour to work with the world famous Mickey Mouse – who celebrated his 90th birthday with David Jones & his marching band entourage!
The footage was edited down into a range of formats for paid media promotions across Instagram, Facebook & YouTube to promote the new David Jones Kids attraction at the David Jones Sydney city location featuring Disney, Star Wars & Marvel. Thanks for having us Mickey!
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We look forward to making your next brief a success!
01.
Pre-production
We were thrilled to collaborate with David Jones on a magical celebration—Mickey Mouse’s 90th birthday! This high-energy activation brought Mickey and his marching band entourage to the heart of Sydney, launching the new David Jones Kids attraction at their flagship store.
With a focus on family appeal and retail energy, our team planned coverage to match the iconic nature of the brand and the moment.
- Live Retail Activation Planning & Event Coverage Strategy
- Brand-Aligned Content Concepts for Disney, Marvel & Star Wars
- Capture Planning for Cross-Platform Paid Media Delivery
02.
Solution
We captured the full spectacle—Mickey, marching band, crowds, and reactions—then edited the footage into a suite of platform-specific assets. Deliverables included short-form videos optimised for Instagram, Facebook, and YouTube, supporting a broader paid media campaign aimed at families and holiday shoppers.
Post-production was tailored to feel polished yet whimsical, aligned with Disney’s legacy and David Jones’ premium positioning.
03.
The Result
The campaign content helped draw attention to the new David Jones Kids attraction, generating buzz both in-store and online. With Mickey leading the way, the content delivered strong engagement and extended the life of the activation across digital and paid channels.
From Sydney streets to social screens, Mickey’s birthday bash brought joy, traffic, and magic to David Jones’ flagship.
- Branded Retail Event Videography
- Paid Social Edits for IG, FB & YouTube
- Content Tailored for Global Icon Campaigns (Disney/Marvel)