Las Vegas Trade Mission - BAKE

Insurtech Australia – ITC Las Vegas Delegation

Insuretech Australia was sending a delegation of nine (9) of it’s members to Las Vegas for ITC Vegas, the world’s largest gathering of insurance innovation attended by 9,000+ insurers, reinsurers, brokers, investors, solutions providers and innovators.

The brief was to create some marketing collateral (photos and video) including an animated brand top and tail, for the Australian delegation to share prior to the event to help build awareness and book meeting, facilitate introductions once the team landed in Las Vegas. The video and photo collateral could also be featured on a range of digital billboards at the event to help facilitate introductions. The content set can also be used by each delegate for a range of every green marketing or promotional uses.

We also advised them to create a landing page to push all of their web traffic and post clicks to, so as to optimise time on site and engagement rates. This landing page can also be used for any future delegations, campaigns or communication.

What a great brief. We got to help with the format, location, hair and make up, through to photography, video interviews and post production. Get in touch today with any content briefs.

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