- ClientHyundai Australia
- DateJune 20, 2019
- SkillsCampaign
Hyundai Australia
It was great to recently work with some key partners from Vantage Digital & Identity Comms to produce capture & edit the Key Opinion Leader / Hyundai Australia electric vehicle drive day event, which featured a range of Chinese speaking influencers.
We followed the as they they heard from Hyundai Australia CEO, JW Lee which kicked off the days events at Hyundai HQ in Macquarie Park, they were then treated to a tour of the facility along with expert insights from Scott Nargar, Hyundai Australia’s Head of Future Mobility who talked the group through the range of the KONAs impressive array of cutting edge technology & safety features.
The day involved a drive through the Royal National Park, a viewing at the picturesque West Head & ending with lunch at The Shed, Akuna Bay.
The content was turned in an array of short social clips, a longer form highlights version, GIFs & video snippets that featured across WeChat.
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01.
Pre-production
We partnered with Vantage Digital and Identity Comms to produce and capture Hyundai Australia’s Electric Vehicle Drive Day—a curated experience for Chinese-speaking Key Opinion Leaders (KOLs). The brief was to document the day in a way that both highlighted the vehicle’s innovation and connected with culturally specific audiences.
We prepped multi-format content planning across verticals and platforms, ensuring story continuity from briefing to road testing and destination storytelling.
- Experience Storyboarding & Stakeholder Coordination
- Multilingual Influencer Content Planning (Mandarin/Cantonese)
- Drive Route Mapping & Location Logistics
02.
Solution
The shoot followed the KOLs from Hyundai HQ in Macquarie Park—where Hyundai CEO JW Lee kicked off the day—through expert briefings with Head of Future Mobility, Scott Nargar, and out on the open road.
We created a suite of engaging, platform-specific content including short-form social clips, a highlight video, GIFs, and cutdowns for WeChat—aligned to Hyundai’s multicultural engagement strategy.
03.
The Result
The campaign delivered authentic, relatable influencer content for Hyundai’s EV category—supporting awareness and trust in key growth markets. The material was well received by both the client and Hyundai’s KOLs, and served as a best-practice example of EV lifestyle storytelling for culturally diverse audiences.
From briefing room to backroads—this campaign helped show how Hyundai is driving the future, one authentic moment at a time.
- Automotive Event Video Production
- Multiplatform Content for WeChat & Chinese Social Channels
- Experience-Based Product Marketing for EV Launches